Sting & STERED
An unexpected story between Sting and STERED: a spark that takes the brand far beyond the borders of Brittany.
STING DISCOVERS STERED
In the autumn of 2020, Sting discovered STERED through musician Fred Renaudin, a friend of the brand who was collaborating with the artist on his album The Bridge.
Captivated by our visuals and our world, he in turn chose to wear one of our iconic models: the Sea Adventurer T-shirt.
A story as simple as it was unexpected, which took STERED far beyond the Breton coast.
Under the lens of Max Vadukul
Renowned for his unique black and white portraits, Max Vadukul photographed Sting wearing our Adventurer of the Seas t-shirt. An iconic shot that powerfully illustrates the encounter between the artist's world and that of STERED.
The Breton spirit without borders
Inspired by Brittany, the sea, and wide-open spaces, STERED shares values that resonate far beyond our coasts. A natural encounter between two worlds geared towards adventure.
The adventure continues
For over 17 years, STERED's story has unfolded to the rhythm of encounters, projects, and horizons explored. An adventure that continues to evolve, driven by the same desire to create, share, and set sail.
