Our Story
Founded in Rennes in 2009, STERED was born from a deep attachment to Brittany. A Brittany rooted in its history and oriented towards the open sea, adventure, travel, and exploration.
The language of our roots
Breton Language Award (2009)
Awarded on several occasions for its efforts to promote the Breton language, STERED has stood out and attracted the interest of Breton and national media since its creation.
The Breton language has been an integral part of STERED's DNA from day one.
As early as 2009, the brand opted for a trilingual website, bilingual communication, and labeling that included Breton. Breton words also appeared on clothing and quickly became a recognizable signature of the brand.
Much more than a symbol, this presence reflects our desire to keep alive a language and culture that fully contribute to the identity of contemporary Brittany.
A brand born in Brittany
Established in Rennes in 2009, STERED was born from a deep attachment to Brittany. A Brittany rooted in its history yet outward-looking, open to the world, and inspired by adventure, travel, and exploration.
For over fifteen years, this identity has guided each of our creations. Our collections draw inspiration from the maritime world, wide-open spaces, and the spirit of discovery that has driven the brand since its inception.
Initially launched exclusively online, STERED is now distributed in over a hundred points of sale.
The adventurous spirit, wild strength, and exploration of distant lands continue to inspire our collections and support the development of STERED, both in Brittany and beyond.
The language of our roots
Awarded on several occasions for its actions in favor of the Breton language, STERED has stood out and attracted the interest of Breton and national media since its creation.
The Breton language has been an integral part of STERED's DNA since day one.
As early as 2009, the brand opted for a trilingual website, bilingual communication, and labeling that included Breton. Breton words also appeared on clothing and quickly became a recognizable signature of the brand.
Much more than a symbol, this presence reflects our desire to keep alive a language and culture that fully contribute to the identity of contemporary Brittany.
STERED today
Since its creation in Brittany in 2009, STERED has progressively broadened its horizons. Our collections are now available online and shipped worldwide, while remaining strongly anchored to the Breton coast thanks to a network of over a hundred partner points of sale.
Over the years, the brand has also expanded internationally, particularly in Germany and Austria. A wonderful adventure that continues to grow, driven by the same values of authenticity, quality, and a sense of escapism.
The adventure continues
For over 17 years, the story of STERED has unfolded to the rhythm of encounters, projects, and explored horizons. An adventure that continues to evolve, driven by the same desire to create, share, and set sail.
