STERED & the Breton language
Since its creation in 2009, the Breton language has been an integral part of STERED's identity. More than just a name choice, it is expressed through our collections, our communication, and our desire to keep alive a cultural heritage that is dear to us.
A RECOGNIZED COMMITMENT
Since its creation in 2009, STERED has made the Breton language an essential element of its identity. This commitment is expressed through our name, our collections, our communication, and the many Breton expressions that accompany our clothing.
At a time when few ready-to-wear brands made this choice, STERED helped to give a modern and vibrant image of Breton. This approach has been recognized with several awards, including the Breton Language Future Award and the Ya d'ar brezhoneg label, acknowledging our desire to promote a language that is an integral part of Brittany's identity.
BRETON AT THE HEART OF OUR IDENTITY
The name STERED, which means "Stars" in Breton, naturally reflects the brand's roots. From day one, we wanted this language to be an integral part of our identity and our way of communicating.
Even today, Breton is present throughout our collections, our labels, our communication, and the many expressions that adorn our clothing. More than just an aesthetic choice, it allows us to convey a story, to introduce a culture, and to create an authentic connection with those who share an attachment to Brittany.
For us, keeping Breton alive is not just about preserving a language, but also about valuing a cultural heritage that continues to inspire our creations. It is a way of staying true to our origins while looking towards the future.
The adventure continues
For over 17 years, the STERED story has unfolded through collections, encounters, and projects. The adventure continues, true to what has driven us since 2009: creating clothing inspired by Brittany, designed with precision and made to last.
