Our Story
We created the STERED brand in 2009, driven by a deep attachment to Brittany.
Its name, which means "Stars" in Breton, naturally reflects this identity.
A brand born in Brittany
Since 2009, we have been creating ready-to-wear collections for men, women, and children. Brittany is not just a source of inspiration; it is part of our DNA. It naturally guides our creations, our choices, and the values that have driven STERED since day one.
For over fifteen years, this identity has been expressed in each of our collections. They blend Breton influences with a spirit of adventure, the maritime world, and a certain idea of travel.
Initially launched exclusively online, STERED is now distributed in over a hundred retail outlets in Brittany and beyond.
Even today, the adventurous spirit, wild strength, and exploration of new horizons continue to inspire our creations and accompany the development of STERED.
The language of our roots
Recognized on several occasions for its commitment to the Breton language, STERED has, since its creation, attracted the interest of Breton and national media.
The Breton language has been an integral part of our identity from day one.
As early as 2009, we chose a Breton name, a trilingual website (French, Breton, and English), bilingual communication, and labeling that incorporates Breton. Breton expressions also appear on our clothing and have quickly become a recognizable signature of the brand.
At a time when few ready-to-wear brands made this choice, STERED helped to give a modern and vibrant image of the Breton language. This commitment was praised from the brand's beginnings with several awards, including the Prix de l'Avenir de la Langue Bretonne (Prize for the Future of the Breton Language) and the Ya d'ar brezhoneg label.
Much more than a symbol, this presence of Breton reflects our desire to keep alive a language and culture that fully contribute to the identity of contemporary Brittany.
Designing sustainable clothing
At STERED, we don't design clothes for a season, but for years.
We select quality materials, pay particular attention to finishing touches, and work with partner workshops renowned for their expertise, primarily in Portugal.
Our clothes are designed to accompany their owner for a long time. Over washes, sun, and years, they naturally evolve while maintaining their fit and style. These are pieces you continue to wear with pleasure, season after season.
Discover our manufacturing process and our quality commitments.
STERED today
Since its creation in Brittany in 2009, STERED has progressively expanded its horizons. Our collections are now available online and shipped to many countries, while remaining strongly rooted in Brittany thanks to a network of over a hundred partner sales points.
Initially based in Rennes, STERED has been located in Plougoumelen, Morbihan, since 2021, in premises adapted to its activities.
Over the years, the brand has also developed internationally, particularly in Germany and Austria. Each season, new retailers join the adventure, attracted by collections that combine Breton identity, quality, and authenticity.
The adventure continues to grow, driven by the same values that have motivated us since 2009: creating clothing inspired by Brittany and designed to last.
The adventure continues
For over 17 years, the STERED story has unfolded through collections, encounters, and projects. The adventure continues, faithful to what has driven us since 2009: creating clothing inspired by Brittany, designed with high standards and built to last.
